Welcome to Indulge Cake Supplies – proudly home to Auckland’s largest range of cake decorating supplies.
What started as a passion for baking has grown into a one-stop destination for bakers of all levels. Whether you’re whipping up cupcakes at home, creating bespoke celebration cakes, or running a professional baking business, we’re here to support your sweet creations with the right tools, ingredients, and inspiration.
Located in Browns Bay, our retail store is a hub for cake lovers, while our online store makes shopping easy for customers across New Zealand.
We stock everything you need for cakes, cupcakes, chocolates, cookies, and candy buffets — from edible toppers, icing images, and sprinkles to cake pans, tools, packaging, and trending products. Our extensive product range caters to beginners, hobbyists, and professionals alike.
Our friendly team is always ready to answer your questions (there’s no such thing as a silly one!), help you find the right products, and share tips on the latest decorating trends.
Looking for healthier treat options? We’ve got you covered. Our range of silicone moulds is perfect for creating diet-friendly sweets — including sugar-free, keto, low-carb, and protein-based treats. DIY your own guilt-free snacks like chocolates, gummies, and bars right at home.
We accept payment via PayPal, bank transfer, card, and cash for in-store purchases, making your experience simple and flexible.
Whether you're browsing for fun or shopping for business, Indulge Cake Supplies is your go-to place to create something beautiful, delicious, and truly personal.
Keep up to date with all the latest cake decorating news and new products by following us on Facebook.
For friendly informative advise please contact us on 09-4781587 or use the contact form. You may also visit our store, We would love to meet you and answer your queries." - Team Indulge
What Our Customers Say
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“Absolutely love this store! The staff are so helpful, and they always have what I need – even those hard-to-find cake tools. It’s my go-to spot for all things baking.”
— Emma L., Auckland
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“I ordered online and was blown away by the fast shipping and beautifully packaged items. Great range, great prices, and great service!”
— Jasmin R., Wellington
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“As someone with dietary restrictions, I was so excited to find moulds and ingredients for keto-friendly treats. Now I can make my own sweets without compromise.”
— Tina M., Christchurch
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“It’s not just a store – it’s a creative space. I always leave with more ideas than I came in with. The team is friendly, knowledgeable, and genuinely passionate about baking.”
— Rita S., North Shore
